Top 10 most-searched cars on autos.is in 2026

The list

Based on 2.1M searches across autos.is between January and November 2026, here are the cars Icelanders looked at most often this year:

1. Tesla Model Y — perennial #1. The long-range AWD trim dominated filters, especially in Reykjavík and Akureyri. Strong used inventory from 2022–2023 lease returns kept prices accessible.
2. Toyota Land Cruiser 150/300 — the highland kings. Demand far outstrips supply; expect to pay a premium over Reykjavík dealer asking prices, and budget at least two weeks of patience.
3. Kia EV6 — gained 40% YoY. The improved depreciation curve and 800V fast-charging made it the smart-buyer's pick for owners who do regular Ring Road trips.
4. Volkswagen ID.4 — fleet sell-offs flooded the market with 2022 cars at compelling prices. A good entry point into EV ownership, though winter range can disappoint at -10°C.
5. Hyundai Ioniq 5 — V2L (vehicle-to-load) drove searches from the camper-conversion crowd, plus its sub-18-minute 10→80% charge time on Ionity.
6. Toyota RAV4 PHEV — supply finally caught demand after two years of waiting lists. Prices are now softening from the 2024 highs.
7. BMW X5 xDrive45e — the premium PHEV sweet spot for buyers downsizing from full-size SUVs but unwilling to give up tow capacity or interior space.
8. Dacia Duster — the only ICE car in the top 10. It is the budget 4x4 segment leader, beloved by farmers, contractors, and anyone who needs cheap-to-fix capability.
9. Volvo XC60 T8 — luxury PHEV bought heavily by leasing companies on three-year corporate cycles. Expect a glut of 2023s on the used market by Q2 2027.
10. Tesla Model 3 — price drops pulled it back into the top 10 after a quiet 2025. The Highland refresh helped, though Iceland's potholes are still its enemy.

What's falling off the list

• Diesel sedans (BMW 3 Series, Mercedes C-Class) — searches down ~30% YoY. Resale values are following.
• Small petrol hatches — searches down ~22% as the new road-tax bands made anything under 1.5L look unattractively taxed-per-km.
• Pickup trucks under 2.5t — younger buyers are choosing SUV-based alternatives.

What's climbing fast

• BYD Seal & Atto 3 — new entry, top 25 within 3 months of arrival. The pricing is undercutting comparable European EVs by 15–20%.
• VW ID.Buzz — niche but obsessive interest from the camper crowd. The long-wheelbase variant in particular.
• Lexus RX 450h+ — luxury PHEV is the new luxury diesel for buyers who don't yet trust the public charging network.

How to read these rankings

A search isn't a purchase. The top of the list reflects what people want to buy more than what they can buy. The Land Cruiser is at #2 with maybe 80 actual transactions a year, while the Tesla Model Y at #1 represents close to 1,200. Use this list to gauge demand pressure on residual values, not as a buying recommendation in itself.

If you're shopping right now, the smart move is to look at #3, #4 and #9 — vehicles with strong demand AND healthy supply, which means fair pricing and faster delivery.